in the news
Cerebra enjoys a lot of media coverage and our brilliant staff are often called upon to offer insight and analysis online, in the press, on radio and TV. If you missed an interview, presentation or article you'll find it here - feel free to share as you see fit!
Cerebracast: Brand Convection Model
Submitted by Anna-Belle Mulder on Wed, 2014-01-29 12:38
“Is my job to make the community care about the brand, or to make the brand care about the community?”
This was the question asked by Cerebra’s Senior Community Manager, Reece Jacobsen, which lead to the creation of the Brand Convention Model (BCM). BCM aims to help organisations understand the flow of insight from customer to corporation, and how listening moves to caring.
Join Reece and three other Cerebrans as they further discuss how to do more than listen and drive change within brands using the unique information afforded to them by social media.
This episode of Cerebracast features:
Craig Rodney: . is Cerebras MD, and resident Cerebracast host
All the media moves
Submitted by Cerebra on Fri, 2013-11-08 16:42
Media Moves… TheMediaOnline’s weekly round up. Peter Heaney joins Spitfire Films as director. Bullets4Peace and marcusbrewster raise awareness. SA’s most capped athlete signs with Clere Active. Fashion Media awarded additional advertising rights. Cerebra wins CEO Award for Vodacom Business Partner of the Year. Vickie De Beer wins big! Urbanhouse Media to take Green.Kid Stainless to Australia. Bayer again signs up with PocketMedia® to promote Zeropar. Prezence partners with Leisure Books in Media24 Books’ first foray into m-commerce. Shazam expands partnership with AdVine to offer Shazam Advertising solutions . Roth Associates and The Observatory International merge.
Who’s moved where
Peter Heaney joins Spitfire Films as director
Cerebra wins CEO Award for Vodacom Business Partner of the year
Submitted by Cerebra on Wed, 2013-11-06 11:31
Cereba, an integrated strategic communication agency, has been awarded the CEO Award for Business Partner of the Year at the Vodacom CEO Awards held at Vodaworld. Vodacom CEO Shameel Joosub presented the award to Cerebra CEO Mike Stopforth for helping Vodacom to build one of the largest and most successful corporate social media programmes in South Africa.
Every year, a carefully selected group of Vodacom employees and partners are invited to attend the awards. The recipients of these coveted awards have made exceptional contributions to Vodacom that extend way beyond the normal course of business, and the purpose of the event is to publicly thank these companies and celebrate their success and inspire others to strive towards greater heights.
Mike Stopforth - IMC Conference
Submitted by Cerebra on Sun, 2013-10-20 01:58
Speaking at the IMC Conference, Stopforth touches on the role change of strategy …
In this era of change, the role of strategy has also shifted. The strategy is no longer the cornerstone of a brand’s social engagement, but rather the cement. Instead, Stopforth says “…the Target Market is always the key component of the strategy. We feel that today’s customer is a very unpredictable and unquantifiable variable. They change their behaviour and feelings towards brands dramatically. It’s hard to have a strategy up front that can remain unchanged.”
“So our plan is the foundation and our great pieces of content are the bricks. The strategy then becomes the cement that holds all that together in the long term.”
The Business: Social Media matters with Melissa Attree
Submitted by Cerebra on Sun, 2013-10-20 01:43
Talking Social Media matters with Melissa Attree from Cerebra. Everything from the importance of social media to Twitter becoming listed and Instagram's move to becoming an ad supported application.
Creative Mornings: Mike Stopforth - Cookie Madness and the Channel Bias
Submitted by Cerebra on Sun, 2013-10-20 01:39
Exploring how complexity is getting in the way of brilliant creative communication
Original post by CreativeMornings here
Image courtesy of
Social Business Africa Report - Brainstorm Magazine
Submitted by Cerebra on Sun, 2013-10-20 01:25
Original post by Samantha Perry here
Cerebra presents Social Media 101
Submitted by Cerebra on Sun, 2013-10-20 01:21
Registration for this event is open from: 17 Oct 2013 -26 Nov 2013
Where: Protea Hotel Fire & Ice! Melrose Arch - Gauteng
Date: 27 Nov 2013 -27 Nov 2013
Time: 18:00 - 20:00
Calling all those who think a hashtag is nothing more than a punctuation mark.
Those who hear 'Social Media' and cringe with fear.
Those who don't know what pinning is, and want to use Facebook but have no clue where to start.
We invite you to join us for a free Social Media 101 seminar where you'll get the opportunity to speak to our Social Media specialists. Our talented team has been assisting companies with Social Media since 2006 and we want to pass on our years of experience and knowledge.
Do you still need to go to music festivals? The ‘exclusive’ content overload
Submitted by Cerebra on Wed, 2013-09-04 10:17
Glastonbury. Lollapalooza. Coachella. All internationally renowned music festivals, with a huge following and an impressive online presence — but are they killing off the music festival vibe?
Slowly but surely, brands, sponsors and festival organisers are adding their voices to the digital space and creating phenomenal online festival experiences. You can watch the festival via livestream (this year’s Coachella was broadcast live on YouTube), catch sponsors showing the latest festival wear from the event, read exclusive interviews with the artists on websites, and talk with the artists themselves on Twitter. All while the event is happening.
Channel bias, or why "digital marketing" is a farce
Submitted by Cerebra on Thu, 2013-08-22 10:59
There is no shortage of jargon in marketing, advertising and branding. In fact, business communication is peppered with terms that have such divergent definitions that they’ve become all but meaningless. In any given client meeting, or on any given brief, words and phrases like “digital”, “web”, “online”, “mobile”, “interactive”, “social media”, “socialCRM”, “digital PR”, “new media” and others get thrown around liberally even when the likelihood is great that the sender and recipient define those terms differently.
Every time a new technology or platform gets introduced into the communication mix we get lured into believing we need a new strategy or approach. We start believing we need to rethink the principles of communication. I think this is a big mistake. This is why…
