in the news
Cerebra enjoys a lot of media coverage and our brilliant staff are often called upon to offer insight and analysis online, in the press, on radio and TV. If you missed an interview, presentation or article you'll find it here - feel free to share as you see fit!
OfferForge interview John Beale of Cerebra
Submitted by Cerebra on Tue, 2013-06-04 14:10
As part of our series on interviewing digital luminaries in South Africa we speak to John Beale, Head of Strategy at Cerebra and “Social Media Marketer Of The Year” at last years Bookmark Award. John speaks to us today about how ad networks and paid advertising link to social media and how everything interacts.
Original post by Saul here
The business of storytelling
Submitted by Cerebra on Mon, 2013-06-03 13:42
“I’m constantly trying to find fresh ways to use online tools (like social media) to create dynamic brand talking points ,” says Melissa Attree. “I develop social media and online PR strategies and have worked with brands like Absa, Adidas, MasterCard, Nando’s, SAA, South African Breweries and 5FM.”
Vodacom recognised as Africa’s top social brand
Submitted by Cerebra on Wed, 2013-05-29 09:25
Mobile communications company Vodacom is the only African brand to have its social media platforms, run by integrated strategic communication agency Cerebra, recognised by the 2013 Social Brands 100 report.
Social Brands 100, which benchmarks brand engagement and industry leaders in the global social space, awarded Vodacom second place in the telecommunications category, on Thursday, 23 May at an event held in London. Over 700 top global brands were included in this year’s research. Brand performance was measured on metrics across Facebook, Twitter and YouTube over a six-week period earlier this year.
Know Your PR Agency: Cerebra Communications
Submitted by Cerebra on Thu, 2013-05-09 15:05
First things first, I started (March 2013) www.pressrelease.co.za with the sole aim of affording freelance writers the opportunity to sell their skill to prospective buyers outsourcing press release writing services. I managed to get a bucket load of freelancers who were ready to write press releases, which was an achievement on my part.
However I failed dismally to attract prospective buyers seeking press releases written for them. As a result, I’ve resolved to turning this platform to an online press release publishing service. This means public relations agencies can now have their press releases published on www.pressrelease.co.za free of charge and it’s open to all industries.
Present (anything) like a BOSS
Submitted by Cerebra on Thu, 2013-05-09 14:43
Presenting is not for everyone. I say this firmly with a very dear friend in mind; she is the consummate professional who knows her company and industry inside-out and would most likely enthrall you with tales from beyond the firewall over a drink.
But put her in a formalised situation where she has to present this knowledge and findings succinctly, and it’s over. Thankfully she has the luxury of hiding in an office and only dealing with a few colleagues in her day to day, and the higher-ups can take and present her research.
(Personally, I would not appreciate it if someone else presented my material as their own, but my friend hates presenting enough to do away with pesky IP protocols.)
Intimately speaking
Submitted by Cerebra on Thu, 2013-05-09 14:26
The Middle East and Africa experienced a 33.9% increase in social network users in 2011, according to eMartketer.com, and both regions will continue to see double-digit percentage gains through 2014. Beyond Facebook, localised social networks like China’s Sina Weibo microblogging platform are growing fast, but the truly explosive growth is happening in niche social networks like Instagram, Vimeo, and new kid on the block Vine, a six-second stop-motion animation video maker attracting huge interest.
Cerebra bags two awards at 2013 PRISMs
Submitted by Cerebra on Mon, 2013-04-15 17:23
Cerebra, a leading strategic integrated communication agency, has brought home two awards the 2013 PRISM Awards, Africa’s most sought after Public Relations awards.
Cerebra submitted entries for seven categories, and walked away with the following:
Social Media for Public Relations – Vodacom Social Media – Bronze and
Best Up and Coming Professional – Brittany Preece - Gold.
The Cerebra Toyota team also received a special mention for their work on Toyota’s social media.
Now in their 16th year, the PRISM Awards are presented to communication professionals who have effectively incorporated creative and strategic tactics into their public relations programmes, successfully aiding clients to achieve specific business objectives.
Jump Start Your Start-Up
Submitted by Cerebra on Wed, 2013-03-27 15:26
New life for your start-up through better networking.
Most start-ups think about the systems and processes they need to get in place in order to sustain their business. In doing so they neglect one essential aspect, their networks.
I’ve been working in the communication industry for the past decade. Getting to know businesses across various industry disciplines, from finance to health and technology, it seems that the upper management of these multinationals or SMEs all seem to have a handle on the fundamentals of starting a business.
Of course a tech company would say to focus on the IT infrastructure first, and a financial would say that cash flow is essential. They’re not wrong, mind you, but for me the first thing to get right is You.
Getting the edge
