Cerebra

In 2012, brands asked some pertinent and challenging questions pertaining to influencer outreach and seeding their products. Insights gained both as a delegate and a speaker at a number of enlightening conferences over the past year have led me to the following observations about what brands want and how Africa's youth prefer to be communicated with - from a marketing and advertising perspective.

Context

The era of using multiple platforms as fads and buzzwords that were mentioned at a conference is slowly phasing itself out. Africa is in search of its own solutions and, with that, it has become evident that forward-thinking developers are working with brands to contextualise marketing and influencer outreach efforts.

The Olympic Games, to be held in London from 27 July, are being heralded as the first social media games, where the ubiquity of platforms like Twitter and Facebook will enable competitors, attendees and viewers around the world to share their experience in ways never dreamed of even a decade ago.

The International Olympic Committee (IOC) has reacted to this by putting together a set of draconian rules governing what entrants and attendees can and cannot do when sharing this once in a lifetime experience.

Cerebra, founded in 2006, is a full service award winning communications agency that helps customers build successful communications campaigns across traditional, social and digital media.

Here, we take a look inside its offices based in Fourways, Johannesburg designed by South African designer, Ivan Kirstein.

It’s clear from the images below that the space was designed to create a relaxed, inspirational and unique working environment. Interesting furniture pieces, open-plan layout (with a large glass walled boardroom in the centre) and what looks to be a great view certainly lends itself to a place you want to get up and go to every day.

We love the mix of colourful earphones hanging above each desk!

View the Cerebra office pics in the gallery below.

In an age of social media and the connected presence, it seems the hardcopy CV and trawling through job databases using keywords is old hat.

The Internet offers significant advantages when it comes to job hunting, and it appears the most creative and well connected stand a better chance of rising above the information cesspool to grab the attention of the head honchos at the world's best companies to work for.

A US start-up has taken note and is offering a service that aims to match jobseekers in the technology space with the perfect position, through a combination of skills, social media activity and personal preference measurement.