Cerebra

We help companies build communities, engage communities and activate communities through appropriate communication channels. We are a strategy led agency and our client's brand objectives underpin every activity and campaign we initiate.

Brand objectives, we believe, are the meeting place between our client's business, marketing and communication objectives and the insights we gain from their communities (whether they be employees, stakeholders or existing and potential customers). One of the great advantages of modern communication channels is the opportunity to create feedback loops and learn from those people who matter most to our companies.

Our strategic framework uses brand objectives to drive communication and content strategies, and ultimately conversations:

Our job is to facilitate, analyse and close the feedback loop. Because communities are an unpredictable variable in modern communication, the framework is iterative. This strategic framework is carefully and stringently applied to every stage of the Community Life Cycle - a model we apply to every community in and around the companies we work with:

If you'd like more information on how our thinking could be applied to the unique challenges your company faces when communication with staff, stakeholders and customers, do not hesitate to contact us. Alternatively take a look at the following services that we offer: