Cerebra

One of the more appealing opportunities for brands engaging with customers in social media is soliciting candid feedback about their products and service. With the right amount of investment in your communities these insights can have a profound impact on the way you conduct research, design business processes, train staff, build products and more.

Strategy starts with defining clear objectives. The same applies to social media (or digital) strategy — without clear objectives at the start, engagement falls flat. Traditionally these objectives are defined by the business and are in line with your brand ideals. Your brand ideals are all those things you believe your customers think and feel about you.

Cerebra, South Africa’s leading social media communication agency, have been awarded with three awards at the 2012 Bookmarks.

Cerebra were nominated for seven awards, and walked away with the following:
- Best Social Media Marketer – John Beale;
- Bronze in the category: Craft Awards – Editorial – G-Connect In-Flight Wi-Fi; and
- Bronze in the category: Core Awards – Social, Community and PR – Social Media Properties - Toyota.

The Bookmarks are South Africa’s annual awards for excellence in online publishing and digital marketing.

For every social network you’re aware of, there are usually several similar networks that perform the same function. Like a popular Joburg club or restaurant, it wont be popular forever.

Success is a fickle business and the‘coolness’ of a network is determined by the crowd, which means that it’s pretty difficult to keep up with what’s hot, and what’s not.

If you are looking to explore more than just one social network, the question is – how do you choose what social networks to use, and for what?

The trick is to match the network with your needs and ultimate requirements; I’ve listed some of the major social networks and what their potential uses are in an attempt to streamlineyour decision making.

It’s easy to become overwhelmed by technology and social networks and the speed at which they develop and grow. It is, however, pretty easy to make a good first impression, and when it comes to communicating in the digital space that’s all we have.

Here are a few starter tips to assist you:

1. When you send an email, most first-time recipients will add a www onto the end of your email address and search for your website. If nothing happens, it makes most people a bit nervous. If your website is under construction, post a makeshift page or use the ‘space’ to enhance your brand offering like people do with creative error ‘page not found’ 404 pages.