Cerebra | we are community

Nedbank Small Business Services

Cerebra was chosen as the preferred Social Media supplier to Nedbank Small Business Services. As part of Nedbank Small Business Services’ philosophy of adding value beyond banking, they approached Cerebra to create an online value networking portal – SimplyBiz.co.za for small business owners. In addition, they wanted SimplyBiz.co.za to integrate with other social platforms namely Twitter and Facebook.

Working together with Nedbank and taking all internal processes into account, we were able to launch a robust quality platform within tight deadlines.

Marketing Manager, Ravikesh Kalicharran says, “Cerebra must be commended on their professional and proactive approach. The highlight of working with them is the quality and relevance of the work supplied. Also, their constant search to innovate and introduce new features to the site is much appreciated.”

In addition to the design and content of SimplyBiz.co.za, Cerebra is also responsible for the well executed daily management of the site and online reputation management.

Social Media Platforms

Vodacom Group

Cerebra were contracted to increase Vodacom Group’s online presence through social media, as well as to help the iconic brand to connect to its consumers. We decided that a brand of this presence and stature required a full complement of platforms, and created, among others, official Vodacom pages on Twitter, Facebook, Youtube and Zoopy. As a result, Vodacom now have a bustling social media presence, and are without a doubt the most comprehensively represented network provider in South Africa when it comes to social media.

Another component of our service involved extensive internal process and guideline consulting to ensure the business was prepared for the social media space. Numerous departments have taken a keen interest into the social media channels, allowing an amalgamation of content from retail departments to The Vodacom Foundation. The largest challenge, by far, was the customer service element, which meant Cerebra had to help put extensive systems and processes in place to ensure customer expectation was met on social media channels.

The various channels are all coordinated to ensure that Vodacom’s Social Media presence is coherent, and that the brand is properly represented across all platforms. Cerebra have been responsible for cutting edge work for Vodacom, including sending launch invites via Twitter, developing new video content for their handset partners, and making extensive self-help content available for Vodacom customers.

All channels have been a huge success. Twitter has proved so successful in fact, that we have launched a separate Twitter handle (@Vodacom111) to deal exclusively with customer service requests, further cementing Vodacom’s intention to put the focus on the customer.

We continue to provide Vodacom innovative solutions in the social media space, growing their social media presence and making sure they are streets ahead of the telecoms competition.

Vodacom Business

As part of their plan to launch a Metro Ethernet network, Vodacom Business contracted Cerebra to handle the social media component of the campaign. We decided that, in order to make the campaign a success, we would need full integration between the different channels and platforms we manage.

This was no ordinary campaign, involving as it did a stunt in which famed F1 driver Lewis Hamilton raced a Mercedes around Kyalami Racetrack in a time trial against a 2.6 gigabyte data download over Vodocom Business’s Metro Ethernet Fibre network. This event generated a buzz online and was highly talked about through social media.

Cerebra took responsibility for the publicity for this unique event through social media, and facilitated the invitation of some of South Africa’s top technology bloggers to the event to create additional exposure online. A Twitter handle for the account facilitated pre-event, during event and post-event content about the product. Live tweeting from the event allowed all those who could not attend to join in on the action, and Cerebra was pleased to see the campaign generate a significant amount of interaction on Vodacom’s social media platforms.

Women's Health SA website development

One of the more challenging and exciting projects Cerebra has taken on in some time, Women's Health SA was our first foray into a magazine site with social features.

Touchline Media decided to work with Cerebra after choosing Drupal as the CMS for the platform, and has signed a contract with Cerebra to redevelop other key titles in the Touchline stable.

"Aside from their wide range of expertise Cerebra have been a great pleasure to work with because of the great passion they demonstrate for our brands. Mike Stopforth and his team continuously go to considerable lengths to ensure both our content and business objectives are achieved. We look forward to growing our with Cerebra in the future." - Dave Wessels, Head of New Media, Touchline Digital

Social Media Platforms

Microsoft SA social media strategy, platform dev and ORM

Microsoft South Africa have retained Cerebra to co-ordinate and manage all social media activities and online reputation management for the region.

Cerebra assists Microsoft in identifying key influencers in social networks with a knowledge of and passion for Microsoft products and services, and helps Microsoft connect meaningfully with these brand advocates.

This relationship is soon to yield some very exciting projects - watch this space for ground-breaking developments...

eBucks social media strategy and ORM

eBucks, South Africa's 'leading multi-partner rewards programme' teamed up with Cerebra to help develop a social media strategy for the brand and to manage their Online Reputation Management during the launch of PayPal in South Africa.

Social Media Strategy and Consulting

IS Labs : The idea incubator

One of the most exciting projects Cerebra has had the opportunity to work on is IS Labs, an 'initiative by Internet Solutions that challenges South African Internet users to submit ideas to make the Internet better in South Africa'.

Social Media Platforms

Converse Century blog

The Converse Century blog campaign has been one of the most spectacularly successful ventures we have had the pleasure to be involved in. It was kick-started by a partnership between Cerebra and Youth Dynamix.

Social Media Platforms

Calvin Klein IN2U community

We were commissioned by Calvin Klein South Africa to promote their new fragrance, IN2U. A combination of two social media platforms (a Facebook group, and a blog) were combined with a traditional medium (5FM) to create an intensive marketing campaign around Calvin Klein's his and hers fragrance.