who we are
"We are an integrated strategic communication agency that builds, engages and activates communities around brands..."
Founded in 2006, Cerebra has evolved rapidly from a small consulting outfit to a large team of incredibly talented, hard-working individuals who all share a passion for effective communication - this passion is embodied in our tagline, "We Are Community". We have helped define our industry and built a solid reputation in the process. We’re extremely proud of our work and the numerous clients that have placed their trust in us.
Cerebra attracts the very best talent and our culture is one of constant learning and sharing. The people we hire are characterised by our core values; Loyalty, Integrity, Initiative, Fun and Excellence. Not everyone gets to work here but those that do each add a tremendous amount to the business.
If you'd like to book an appointment to speak to one of our consultants, or if you believe you're the kind of person who should be working at Cerebra, please or call us at .
Staff blog posts
#CerebraTakeover
Submitted by Anna-Belle Mulder on Fri, 2014-01-10 15:29
Being told you are going on a family holiday when you’re not part of the family can be a pretty daunting thing.
I’ve been at Cerebra for just under three months now, long enough to be in on the jokes…most of them at least. Long enough to greet people by their nicknames, or even make new ones up. Long enough to feel comfortable enough to burst into song at any given moment, knowing that most people wouldn’t even raise an eyebrow or openly ridicule me.
THE 5 PR BRICKS – What they are and how they relate to social
Submitted by Simone Carter on Thu, 2013-12-05 14:28
Over the past few years, press conferences have become Twitter chats, reporters have become bloggers, news clips have become news links, press kits have become content, and user feedback has become a social media conversation. However, no matter how much technology changes (and will continue to change) the way that we communicate, the basic principles of media communication remain the same.
Developed by Cerebra’s Managing Director, the 5 PR bricks are the fundamental pillars for becoming the ultimate PR consultant and knowing where to add value so that clients keep coming back for more. Of course, it’s not as easy as just knowing what they are; it’s up to you to follow through with each one of them.
WPP acquires a majority stake in Cerebra
Submitted by Cerebra on Wed, 2013-11-27 09:03
Cerebra is proud to announce the sale of a majority stake in the business to leading global communications services company, WPP. The deal positions Cerebra perfectly to take advantage of the growing social media and social business opportunity within South Africa and across the continent.
Founded in 2006 headquartered in Johannesburg, and employing around 35 people, Cerebra
Is best known for building, engaging and activating brand communities for clients including Vodacom, Nedbank, Hollard, Absa, and Autopage.
Same same but different – the importance of tracking your competitors on Social Media
Submitted by Keenan Harduth on Tue, 2013-11-19 23:26
As the digital space evolves and more and more businesses are competing for limited space on Social Media platforms, tracking your competitors is more important than ever. Not only can competitor analysis in the digital realm help form benchmarks to better your own digital strategy but it will also offer insights that traditional market analysis can’t.
Many businesses feel that it is important to make their own mark in their fields of expertise regardless of what competitors are doing. The general sentiment amongst brands seems to be that that looking to other brands to help form best practices or benchmarks is counterintuitive; Social Media does however propose a unique case.
The story behind the Brand Convection Model
Submitted by Reece Jacobsen on Thu, 2013-11-07 19:29
That awkward moment when you ask your boss what your job actually is.
That’s actually how it all started, a conversation between and myself about what my job entails, after nearly four years as a Community Manager. When he asked what I meant, I simply stated, “Is my job to make the community care about the brand, or to make the brand care about the community?”
It was a tough question; we hadn’t considered that it could be both.
