showcase

We are incredibly proud of the work we do. Below are a number of case studies that showcase our work and provide insights and lessons that are relevant to all businesses wishing to engage online.

  • Tsogo Sun

    Tsogo Sun has over 44 years experience and a portfolio of over 90 hotels providing world-class accommodation in South Africa. As part of their strategic communication plan for 2014, they chose Cerebra as a preferred digital public relations supplier. Their key objective is to profile the brand and its properties in the online space and across verticals. Cerebra helps to showcase these world class entertainment and accommodation options by producing content that includes long- and short form writing, design, videography and audio. This content is then seeded to media and influencers.

  • Total

    Globally, TOTAL has mandated that all of their constituencies update their relevant websites to the new CMS and look and feel. Cerebra has been tasked to make this process as seamless as possible; updating website content, improving SEO, and getting the South African website up to global standard.

  • EMC

    EMC is a global leader in enabling businesses and service providers to transform their operations and deliver information technology as a service (ITaaS). Fundamental to this transformation is cloud computing. Through innovative products and services, EMC accelerates the journey to cloud computing, helping IT departments to store, manage, protect and analyse their most valuable asset — information — in a more agile, trusted and cost-efficient way.

  • Bosch Services

    Bosch Car Service is a national network of independent workshops that are small enough to offer real value, yet have the backing of Bosch, the world's largest independent manufacturer of automobile equipment. Everywhere, drivers benefit from the first class service, expert know-how and ex-works quality of automotive spare parts from Bosch. Car drivers and mechanics in over 120 countries trust the high quality of Bosch.

  • Hollard

    Since 2012, Cerebra has been assisting Hollard in taking their social media platforms to the next level. Hollard, as a company, has many facets and offerings, and with the help of their digital team, Cerebra has been creating and engaging communities around the brand. Hollard is currently on Facebook, Google+, Instagram, Twitter and YouTube. As a forward-thinking company, Hollard constantly pushes to new frontiers, and we are excited to be a part of this journey.

  • Altech Autopage

    Altech Autopage is a wholly-owned subsidiary in the telecommunications division of Allied Technologies Limited (Altech). Autopage & Altech Technology Concepts have recently merged to form a dynamic new entity offering combined fixed line & mobile connectivity solutions. Autopage is the largest independent service provider representing all the South African GSM, landline and wireless network operators. Through its convergence, it is now a national supplier of smart voice & data devices and internet service products targeted at consumers, enterprises, SMEs and corporates in South Africa.

  • Nedbank

    In February 2011, Nedbank engaged the services of Cerebra Communication to assist in optimising and integrating our social media efforts across the Group. The work entailed a full 360 review and audit of the bank’s existing presence, culminating in the development and implementation of a group-wide social media strategy and plan.

    The work undertaken has ensured group-wide alignment, improved governance and internal processes and the establishment of a sound internal social media management capability. Our experience and partnership with Cerebra has paid dividends and ensured that the bank is well positioned to take advantage of the vast opportunities that social media provides to deepen relationships with our clients.

  • Vodacom

    Cerebra were contracted to increase Vodacom Group’s online presence through social media, as well as to help the iconic brand to connect to its consumers. We decided that a brand of this presence and stature required a full complement of platforms, and created, among others, official Vodacom pages on , , and Zoopy. As a result, Vodacom now have a bustling social media presence, and are without a doubt the most comprehensively represented network provider in South Africa when it comes to social media.

  • Invenfin

    Invenfin is a seed and early stage venture capital (VC) fund and part of Remgro Ltd

    Invenfin's interest lies in all types of innovation, in all sectors and typically involves new products, processes, software innovations, devices, technologies or business models.

    Cerebra is responsible for Invenfin's media communications and we ensure that our speakers are seen and heard at seminars, conferences and guest lectures. Our speakers are mentors and thought leaders in the VC space and can be seen regularly at Silicon Cape's VC Office Hours events giving guidance and advice to startups.

    Press office: 
    Invenfin

  • SilverBridge

    Established in 1995, SilverBridge offers clients reliable solutions that aim to simplify their operations by enabling and improving their business processes. They achieve this by implementing fully functional system platforms and customising it accordingly to their client’s needs. They also operate beyond the South African border and the experiences they’ve have gained through their existing African footprint, either directly or through strategic partnerships, positions them well to continue to make life insurance easy.

    Press office: 
    SilverBridge

  • Amadeus

    Amadeus, a leading travel technology partner and transaction processor for the global travel and tourism industry, contracted the services of Cerebra to assist them with broad PR services. The main aim behind Cerebra’s work was to position Amadeus Southern Africa as the leading technology provider to the travel and tourism sector through on-going content creation, media relations and communications. Other services include dissemination of global news, events and assistance with direct marketing and advertising.

    Press office: 
    Amadeus

  • Obsidian Systems

    Obsidian, a leading provider of Enterprise Open Source in Southern Africa, is one of our longest standing clients. During this relationship Cerebra has assisted Obsidian in a media communications capacity with the main objective being the creation of broad awareness about Open Source software and solutions.

    More recently, Cerebra has complimented the media communications function through the creation of The Free Beer Session, an Open Source industry event which we set-up, organise and run on Obsidian’s behalf.

    Press office: 
    Obsidian Systems

  • Nedbank Small Business Services

    Cerebra was chosen as the preferred Social Media supplier to Nedbank Small Business Services. As part of Nedbank Small Business Services’ philosophy of adding value beyond banking, they approached Cerebra to create an online value networking portal – SimplyBiz.co.za for small business owners. In addition, they wanted SimplyBiz.co.za to integrate with other social platforms namely Twitter and Facebook.

    Working together with Nedbank and taking all internal processes into account, we were able to launch a robust quality platform within tight deadlines.

Tsogo Sun has over 44 years experience and a portfolio of over 90 hotels providing world-class accommodation in South Africa. As part of their strategic communication plan for 2014, they chose Cerebra as a preferred digital public relations supplier. Their key objective is to profile the brand and its properties in the online space and across verticals. Cerebra helps to showcase these world class entertainment and accommodation options by producing content that includes long- and short form writing, design, videography and audio. This content is then seeded to media and influencers.

Globally, TOTAL has mandated that all of their constituencies update their relevant websites to the new CMS and look and feel. Cerebra has been tasked to make this process as seamless as possible; updating website content, improving SEO, and getting the South African website up to global standard.

EMC is a global leader in enabling businesses and service providers to transform their operations and deliver information technology as a service (ITaaS). Fundamental to this transformation is cloud computing. Through innovative products and services, EMC accelerates the journey to cloud computing, helping IT departments to store, manage, protect and analyse their most valuable asset — information — in a more agile, trusted and cost-efficient way.

Bosch Car Service is a national network of independent workshops that are small enough to offer real value, yet have the backing of Bosch, the world's largest independent manufacturer of automobile equipment. Everywhere, drivers benefit from the first class service, expert know-how and ex-works quality of automotive spare parts from Bosch. Car drivers and mechanics in over 120 countries trust the high quality of Bosch.

Since 2012, Cerebra has been assisting Hollard in taking their social media platforms to the next level. Hollard, as a company, has many facets and offerings, and with the help of their digital team, Cerebra has been creating and engaging communities around the brand. Hollard is currently on Facebook, Google+, Instagram, Twitter and YouTube. As a forward-thinking company, Hollard constantly pushes to new frontiers, and we are excited to be a part of this journey.

Altech Autopage is a wholly-owned subsidiary in the telecommunications division of Allied Technologies Limited (Altech). Autopage & Altech Technology Concepts have recently merged to form a dynamic new entity offering combined fixed line & mobile connectivity solutions. Autopage is the largest independent service provider representing all the South African GSM, landline and wireless network operators. Through its convergence, it is now a national supplier of smart voice & data devices and internet service products targeted at consumers, enterprises, SMEs and corporates in South Africa.

In February 2011, Nedbank engaged the services of Cerebra Communication to assist in optimising and integrating our social media efforts across the Group. The work entailed a full 360 review and audit of the bank’s existing presence, culminating in the development and implementation of a group-wide social media strategy and plan.

The work undertaken has ensured group-wide alignment, improved governance and internal processes and the establishment of a sound internal social media management capability. Our experience and partnership with Cerebra has paid dividends and ensured that the bank is well positioned to take advantage of the vast opportunities that social media provides to deepen relationships with our clients.

The Cerebra team has provided Nedbank with sound thought leadership, excellent and professional project execution skills, social media training and valuable onsite assistance in operationalising our internal social media community management team. Nedbank is now well on its way to effectively engaging in all forms of social media with a consistent, integrated and well managed social media presence that continues to go from strength to strength. Dealing with social media in the context of a large corporate organisation is extremely challenging. Cerebra’s impact and guidance has proved invaluable and their services are highly recommended.

Mark Rock-Perring
Divisional Executive
Group Marketing, Communications and Corporate Affairs

Cerebra were contracted to increase Vodacom Group’s online presence through social media, as well as to help the iconic brand to connect to its consumers. We decided that a brand of this presence and stature required a full complement of platforms, and created, among others, official Vodacom pages on , , and Zoopy. As a result, Vodacom now have a bustling social media presence, and are without a doubt the most comprehensively represented network provider in South Africa when it comes to social media.

Another component of our service involved extensive internal process and guideline consulting to ensure the business was prepared for the social media space. Numerous departments have taken a keen interest into the social media channels, allowing an amalgamation of content from retail departments to . The largest challenge, by far, was the customer service element, which meant Cerebra had to help put extensive systems and processes in place to ensure customer expectation was met on social media channels.

The various channels are all coordinated to ensure that Vodacom’s Social Media presence is coherent, and that the brand is properly represented across all platforms. Cerebra have been responsible for cutting edge work for Vodacom, including sending launch invites via Twitter, developing new video content for their handset partners, and making extensive self-help content available for Vodacom customers.

All channels have been a huge success. Twitter has proved so successful in fact, that we have launched a separate Twitter handle () to deal exclusively with customer service requests, further cementing Vodacom’s intention to put the focus on the customer.

We continue to provide Vodacom innovative solutions in the social media space, growing their social media presence and making sure they are streets ahead of the telecoms competition.

Vodacom Business

As part of their plan to launch a Metro Ethernet network, Vodacom Business contracted Cerebra to handle the social media component of the campaign. We decided that, in order to make the campaign a success, we would need full integration between the different channels and platforms we manage.

This was no ordinary campaign, involving as it did a stunt in which famed F1 driver Lewis Hamilton raced a Mercedes around Kyalami Racetrack in a time trial against a 2.6 gigabyte data download over Vodocom Business’s Metro Ethernet Fibre network. This event generated a buzz online and was highly talked about through social media.

Cerebra took responsibility for the publicity for this unique event through social media, and facilitated the invitation of some of South Africa’s top technology bloggers to the event to create additional exposure online. A Twitter handle for the account facilitated pre-event, during event and post-event content about the product. Live tweeting from the event allowed all those who could not attend to join in on the action, and Cerebra was pleased to see the campaign generate a significant amount of interaction on Vodacom’s social media platforms.

Invenfin is a seed and early stage venture capital (VC) fund and part of Remgro Ltd

Invenfin's interest lies in all types of innovation, in all sectors and typically involves new products, processes, software innovations, devices, technologies or business models.

Cerebra is responsible for Invenfin's media communications and we ensure that our speakers are seen and heard at seminars, conferences and guest lectures. Our speakers are mentors and thought leaders in the VC space and can be seen regularly at Silicon Cape's VC Office Hours events giving guidance and advice to startups.

Another component in the work we do for Invenfin, is to work and profile the innovative talent they fund. With the launch of BOS Ice Tea, we secured almost every tier 1 outcome a client could wish for – from Business Day to SAFM.

Press office: 
Invenfin

Established in 1995, SilverBridge offers clients reliable solutions that aim to simplify their operations by enabling and improving their business processes. They achieve this by implementing fully functional system platforms and customising it accordingly to their client’s needs. They also operate beyond the South African border and the experiences they’ve have gained through their existing African footprint, either directly or through strategic partnerships, positions them well to continue to make life insurance easy.

SilverBridge employs Cerebra to facilitate its overall communication strategy, moreover to do SilverBridge’s new contract announcements, with the focus on key media and stakeholder communication. Cerebra also do a fair amount of thought leadership and opinion pieces in target publications within the life insurance industry in order to boost SilverBridge’s industry profile.

Press office: 
SilverBridge

Amadeus, a leading travel technology partner and transaction processor for the global travel and tourism industry, contracted the services of Cerebra to assist them with broad PR services. The main aim behind Cerebra’s work was to position Amadeus Southern Africa as the leading technology provider to the travel and tourism sector through on-going content creation, media relations and communications. Other services include dissemination of global news, events and assistance with direct marketing and advertising.

Following a year of successful PR activities, Amadeus has contacted Cerebra to assist them launching their Southern African Facebook presence. This will include strategy development, policy and procedure creation, training, development of the Facebook page, content creation and community management.

Press office: 
Amadeus

Obsidian, a leading provider of Enterprise Open Source in Southern Africa, is one of our longest standing clients. During this relationship Cerebra has assisted Obsidian in a media communications capacity with the main objective being the creation of broad awareness about Open Source software and solutions.

More recently, Cerebra has complimented the media communications function through the creation of The Free Beer Session, an Open Source industry event which we set-up, organise and run on Obsidian’s behalf.

Press office: 
Obsidian Systems

Cerebra was chosen as the preferred Social Media supplier to Nedbank Small Business Services. As part of Nedbank Small Business Services’ philosophy of adding value beyond banking, they approached Cerebra to create an online value networking portal – SimplyBiz.co.za for small business owners. In addition, they wanted SimplyBiz.co.za to integrate with other social platforms namely Twitter and Facebook.

Working together with Nedbank and taking all internal processes into account, we were able to launch a robust quality platform within tight deadlines.

Marketing Manager, Ravikesh Kalicharran says, “Cerebra must be commended on their professional and proactive approach. The highlight of working with them is the quality and relevance of the work supplied. Also, their constant search to innovate and introduce new features to the site is much appreciated.”

In addition to the design and content of SimplyBiz.co.za, Cerebra is also responsible for the well executed daily management of the site and online reputation management.

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