Blog
Confessions of a Content & Community Manager Part 2.
Submitted by Reece Jacobsen on Fri, 2012-01-27 14:18
Give your Facebook updates the Edge.
Most of you have heard of this new buzzword Edgerank by now. For those of you that haven’t, well, it’s about time you caught up.
At first I thought it was just another term to add to the arsenal that us folks in digital would be able to throw around in a pitch or status meeting. Like a new “viral” to get existing or potential clients a little aroused. Looking deeper at research though, there seems to be some substance and unlike the “V” word, it doesn’t happen by complete chance.
ROI – The Return on Influence
Submitted by Jacques Du Bruyn on Thu, 2012-01-26 14:42
A topic that is gaining increasing popularity and causing much debate within social media marketing is ROI. There is the school of thought that believes it cannot be measured and, like everything in life, the opposing school that believes it can. One of the most frequently asked questions I receive from my clients is on the topic of ROI. Especially within the financial industry - the urge to measure ROI is engrained.
[2012 trends] Strong and continued growth for social media
Submitted by cerebrin on Wed, 2012-01-25 16:18
With 2011 in the rearview mirror, we expect a strong and continued growth on various social media platforms in 2012. The increased online penetration and a strong drive from mobile operators to connect more people to the internet through smartphones or dongles will undoubtedly lead to more people joining social networks.
The year in review
As more South Africans learn to enjoy the benefits of leading the connected lifestyle, the more our national online community grows. 2011 brought considerable growth to the SA social media landscape. According to the most recent World Wide Worx survey:
Managing your social media profile
Submitted by Kellen Rodney on Tue, 2012-01-24 14:00
The recent massive boom in online social behavior has turned social networks into powerful profile building opportunities. Having a Twitter account is now the latest “must have” item for every famous movie star, musician, business person and fitness athlete – each of whom use these online tools to build and manage their online reputations. But, it isn’t just for famous people. Thousands of ‘ordinary’ people have cleverly used social media to build powerful online profiles, and the tools to do so are available to everyone.
SOPA and what it means to you
Submitted by Zahira Kharsany on Thu, 2012-01-19 14:36
If you haven’t heard of SOPA by now, where have you been? SOPA, or the Stop Online Piracy Act, is a proposed bill that aims to crack down on copyright infringement by restricting access to sites that host or facilitate the trading of pirated content.
SOPA’s main target are international sites, such as torrent sites like The Pirate Bay, which are the go-to places for illegal downloads. Pirate Bay, among others, hosts their servers in Sweden and other European countries, which makes it difficult for US-based companies to take action against them.
Though content creators such as the music and film industry have battled piracy for years, with the infamous Napster sparking the great internet piracy debate, US companies could never take action against internationally hosted sites.
Contact details
Phone
+27 11 465 5709
Fax
+27 865 515 009
Physical Address
Shop 208, Second Floor, Design Quarter
Leslie Avenue East
Fourways
Johannesburg
2191
Leslie Avenue East
Fourways
Johannesburg
2191
Postal Address
PostNet Suite 898, Private Bag X9, Benmore
Johannesburg
2010
Johannesburg
2010
