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Latest blog post

SEO and the Filter Bubble

Submitted by Sara Lopes Moutinho on Tue, 2013-05-07 14:14

A significant pillar of search engine optimisation [SEO] has always been relevance. Delving deeper into present-day search algorithms however, has revealed a development that surely challenges the SEO principles we’re all accustomed to.

Consider this: invisible search engine filters ensure that you and I receive tailored, and therefore, very different SERPs when we individually do a Google search on the topic of, for example, the Gupta family (see the screenshot below for my results; share yours with me).