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Community; love, loss and letting go

It's better to have had community love and let go, then to never have had community love at all.

As a community manager, you know you’re doing something right when your community starts to grow organically and regulate itself - Its bliss; the sought after life where community managers only need to create gripping, informative and engaging content.

So what’s the hardest part of being a content and community manager? Letting go! Letting go of a community that you’ve spent an incredible amount of time cultivating and getting to know. A community that will either move to another agency or be taken in-house, as that’s seems to be the route social is going.

Whose tweet is it anyway?

With social media now an integral part of corporate communication, there’s debate over who “owns” online content and virtual followers.

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