Cerebra

We’ve often heard that if it can’t be found on the first page of Google, then it doesn’t exist. Believe it or not, it does. I have identified several ways to optimise your searches on Google – through Boolean Operators, Phrase Searching and Google Search Tools.

If you’re searching for something specific the following tips will yield better results:

1. “Word word word”: This search will yield pages containing the exact search phrase you have placed in inverted commas. For example, if I had typed “Panda bear on a tree” into the search bar, only items with that exact wording would have shown up.
2. ‘-word’: The hyphen lets Google know you want this word excluded. I wanted to search for pandas, but I didn’t want to search red pandas, so I added the ‘-‘ before the word ‘red’.

If you use TweetDeck via your mobile device or through an app, take note: Twitter announced recently that they will no longer be developing and updating their TweetDeck mobile and computer apps using the API version 1.0 . In other words, use the web-based version or the latest and PC version or nothing at all.

Download the full pdf here

In a previous post I shared my revelation on how an agency is similar to an orchestra. This is still very relevant, but I felt the need to dissect and delve into the role of an account manager more.

Account Managers. Client Services. Slave Drivers. These are all terms associated with those that sit in meetings for hours on end, write briefs, shout if deadlines aren’t met, and slay emails amongst various other tasks that they do. But seriously though, what do account managers actually do?

Last week, Twitter wished me a happy 4th birthday. 4! That’s like 100 in social media year’s right? It was this 140-character message that made me realise that in social media years, I am getting old. If I’m already four in Twitter years, then surely my Facebook profile must be reaching its retirement age?

As the saying goes, if it ain’t broke, don’t fix it. But being a typical generation Y gal, I thrive on all things new, fresh and exciting and therefore decided it was time to scope out a batch of new social media platforms to play around on. I’m not saying goodbye to the original Big 5 (according to socialbaker.com Facebook, Twitter, Google +, Linkedin, Pinterest are the most popular social networking sites) I’m just suggesting we see what else is out there.