Cerebra

I'm writing this post as most of my colleagues are too young to even know what is, and why the is a potentially important digital development. One of my first small jobs back in the 00s was to create a MySpace profile for a client, back then, Facebook and Twitter were non-existent in SA. MySpace was all we had, yes it was ugly, and the user experience was clunky, but you could upload videos, photos, text and audio files on one page.

Fast forward a couple of years and MySpace is the old shoe from several seasons back that gets lost in the back of your cupboard. Until today.

I doubt you’ve heard of ZunguZ yet. Don’t fret, if they deliver on their value proposition, you will soon. Essentially, Cape Town based ZunguZ has developed the first micro lending and money transfer application on Facebook and according to co-founder Robert Sussman, the app is more secure than a credit card transaction.

From a recent story in The Wall Street Journal, Facebook and the rest of the Interwebs is a buzz with the question, “Is 11 years old too young for Facebook?” While there are those who welcome it with open arms, there are those that vehemently oppose it. My verdict? Let’s review the arguments!

1. Kids younger than 11 are already on Facebook

Have you seen the latest from Facebook affecting community and page moderators? We can now assign administrator roles! As an Admin you can assign specific roles to other Admins on your page.

Why is this cool?

Page Admins will definitely find this feature appealing. With the ability to restrict permissions on the pages this allows for more control and less social media fails. As larger brands employ a full social media team, a digital agency and internal resources all working 'behind' the page it means less room for error!

There are five different categories with different levels of permissions;

1. Manager
2. Content Creator
3. Moderator
4. Advertiser
5. Insight Analyst

Today, a quick overview on GM pulling their Facebook ads

Here’s a very interesting read on GM pulling their advertising from Facebook:
http://www.businessinsider.com/facebooks-worst-nightmare-with-gm-pulling-its-ads-heres-how-the-other-dominoes-may-fall-2012-5

The decision was made for two different reasons: