Cerebra

So your company or client is looking to get the most out of the social media budget that was so generously handed over by the marketing department and immediately you start hearing the words “Brand Awareness” and “Sales” fly around the room at 100 mph. Sound familiar?

“What can social media ACTUALLY do for your brand?”, I’ve learnt that answering this question is vital in managing the client’s expectation and is the key to creating something special. Here’s a suggestion on how you can do it.

Email is great if you use it to mail your friends and family, sort of like how we used to send each other post. I want to see important things in my email, not junk mail and definitely not chain mail (a type of funny/shocking email that one sends around and around via email) that colleagues and friends tend to send all the time.

Communicating via email not only sucks because of this, but if it is the main source of communication between you and your client; tasks and important mail tends to get lost because each of us get tons of mail each day and we sometimes miss emails due to all the clutter.

Facebook unveiled the much-anticipated “Timeline” for Pages yesterday, the biggest change since February 2011. Let’s take a look at the new changes and what it means for Facebook subscribers:

Timeline

As the name suggests, Pages will now be able to add milestones, which are similar to life events on personal profiles. It provides more opportunities for brands to post historical content, while providing a new experience.

Cover photos

The first change you will notice is the cover photo. Like the timeline for personal profiles, a landscape image at the top of the Page becomes the focal point. Facebook has dictated that the cover photo may not contain the following:

1. Contact information
2. Product or service pricing

In recent projects we have started to notice a greater need for all vested stakeholders to be on the same page, especially at the right time. We’re placing more emphasis on aligning the goals and outcomes of individual outputs so that they better contribute to overall success of delivery on projects.

But how do you ensure that your team is ready and capable to deliver amazing work on integrated campaigns or project-related work?