Cerebra

In a previous post I shared my revelation on how an agency is similar to an orchestra. This is still very relevant, but I felt the need to dissect and delve into the role of an account manager more.

Account Managers. Client Services. Slave Drivers. These are all terms associated with those that sit in meetings for hours on end, write briefs, shout if deadlines aren’t met, and slay emails amongst various other tasks that they do. But seriously though, what do account managers actually do?

“Why do Content and Community Managers have their own appreciation day? All they ever do is write status updates and tweets and respond to queries.”

Well, you see, that’s where you are wrong already. Community managers need a repertoire of skills beyond an impressive vocabulary. Let’s take a quick look at the clubs a Community Manager needs to have in the bag, if they are going to successfully finish level par or better.

Linguists:

Inoxico

Cerebra is happy to announce that as of January 2013 they will be adding Inoxico to their list of PR clients. Inoxico is a registered credit bureau providing business intelligence solutions based on specialised commercial credit information. Inoxico’s services include the Association Matrix , a web-based application that allows you to track and audit company and individual associated relationships within your organisational ecosystem.

Facebook continues to change and evolve. In recent months we’ve heard an outcry from Brand Pages regarding the change in Facebook’s algorithm [Edgerank] and how content reaches out to ‘fans’ and people using the platform.

Some changes have escaped the eyes of many people in South Africa but we’re slowly seeing the results. One such change is the release of the ‘Global Brand Page’ in October.

What is the Global Brand Page?

It’s done wonders for Justin Bieber, connected David Guetta with new fans worldwide and helped launch the careers of many struggling artists.

This “thing” I speak of is not something available to a select few. If anything, it’s free and accessible to anyone. It’s the Internet

While video may have killed the radio star the Internet gave birth to a whole new generation of cyber stars who have successfully launched and continue to promote, share and sell their music online.
So if all clicks lead to the digital platform why are so many musicians still struggling to get it right?