Cerebra

Being a proactive and innovative contributor to any client service team requires that you familiarise yourself with digital marketing basics and developments and of course your client, but that goes without saying.

A reactive approach in managing a client’s account is certainly not the most beneficial way of going about things. Long-term futility aside, how much will you ever learn about, teach and progress your client?

Earlier in the year, we introduced you to the concept of Online Reputation Management [ORM], what it’s not and how we do it here at Cerebra. You also learnt that leading ORM tools now incorporate crowdsourcing in their study of brand sentiment; generating results far more relevant and accurate than the industry’s standard. ORM is certainly an ever-evolving concept and tool.

If you have ever cyber-stalked a stranger’s wedding photos, screen-grabbed a hairstyle of someone you have never met or posted a gym workout to Facebook just to prove you went – then this post is for you.

Hello. My name is Kate, and I am a social stalker.

The Internet loves us for this exact reason – everything we do online is a form of stalking: from re-pinning, re-posting and re-tweeting. I can honestly say I have learned more skills by browsing content online than I did during my twelve years of school. I know the best Facebook pages to go to for fitness advice, the best Twitter handles to follow for fashion and beauty advice and the best boards to follow on Pinterest for décor and gardening tips.

When I mention the word ‘research’ you would be forgiven for yawning, as yes, traditional research with qualitative and quantitative methods can be laborious and overly time consuming. While I am not trying to dispute the amazing insight and results that can be yielded through investing resources into research, I do wonder if traditional researches are capatilising on modern online research tools.

These new school techniques and methods that I am taking about refer to that of Online Reputation Management, or ORM as it is commonly known. ORM tools afford the user the ability to track online mentions of just about anything, including their brand, competitors, people and events.

Irrespective of whether the Twitter profile you run is personal, or that of a brand, there are several key elements to an appealing bio that could mean the difference between a new follower or a passer by.

Here are a few suggestions that the Cerebra team has put together:

• Use your real name. This will add credibility to your account.

• Clearly indicate what the community will get in return for following you. Provide some insight into what your interests are and what you do for a living. This will give potential followers an understanding of the various content themes you may be covering.