Product
social media platforms, online reputation management, WAP sites, etc.
Vodacom
Cerebra were contracted to increase Vodacom Group’s online presence through social media, as well as to help the iconic brand to connect to its consumers. We decided that a brand of this presence and stature required a full complement of platforms, and created, among others, official Vodacom pages on , , and Zoopy. As a result, Vodacom now have a bustling social media presence, and are without a doubt the most comprehensively represented network provider in South Africa when it comes to social media.
Toyota
We've worked closely with Toyota marketing and agency FCB to create he blog destination for all Toyota owners, fans and anyone else who's a car nut!
This blog is the central presence for the Toyota social media strategy www.toyotablog.co.za
Toyota have been an absolute pleasure to work with and truly 'lead the way' in customer engagement in the new media era.
Content & Community
Community Management
A major component of engaging online is building and maintaining your online presence. This could entail building an independent communications platform where customers can find you, building a presence on social networking sites (going to your customers), or both. Regardless of your decisions on where to you, what is of upmost importance is that you build and maintain an active presence. Engagement is key online and our teams of community managers will maintain an active presence for your brand by posting relevant updates, engaging with customers, answering questions and assisting where necessary.
Content and Platform Strategy
Online Brand Management
We employ a variety of tools to track, sentiment and measure a brand’s reputation online. The information we extract is used to understand how the market feels, what topics are of interest to them, which products or product attributes are working and which are not. Listening to your customers using OBM provides the foundational intelligence that informs a brand’s online communications strategies and helps companies to build better products and deliver better services.