Community Manager
The story behind the Brand Convection Model
Submitted by Reece Jacobsen on Thu, 2013-11-07 19:29
That awkward moment when you ask your boss what your job actually is.
That’s actually how it all started, a conversation between and myself about what my job entails, after nearly four years as a Community Manager. When he asked what I meant, I simply stated, “Is my job to make the community care about the brand, or to make the brand care about the community?”
It was a tough question; we hadn’t considered that it could be both.
