Cerebra

"Cerebra provides Amadeus with perspective and allows us to be prompt and professional in response to market requirements and initiatives. Our messaging is channeled via specific well-chosen media opportunities. Journalist requests are attended to professionally which provides us with a better opportunity to develop relationships with them. Cerebra are also just a call or short drive away, which makes it easy to have a quick consultation, discussion or brainstorm on various topics.
Cerebra have also helped us to develop an overarching Communication Strategy, which covers traditional media, social media and internal communications and will allow us to:
1. Share information with the customer and potential customers much quicker
2. Share opinions and discuss industry related topics freely and in an open forum
3. Collect customer comments and filter them to appropriate channels
4. Develop a unique presence in our local market, which gives customers and prospects access to Amadeus via various online channels
Customers like to be associated to forward thinkers. In the market we wish to maintain that reputation and with our new communication strategy, we are well on our way to re-establishing our position as forward thinkers and trusted specialists in our industry."

Jannine Adams, Senior Manager, Sales and Marketing, Amadeus Southern Africa