Cerebra

The advent of Web 2.0 and social media has meant enormous opportunities for companies to change the way they communicate and connect with consumers and employees alike, but it has also presented brands with the biggest challenge they've faced in years:

A democratised, hyperlinked publishing platform bigger and scarier than anything before.

Ordinary citizens are using blogs, forums and social networking sites to talk about their experiences of brands, good and bad service, products and more. Other citizens are linking to them and sending on the message. This conversation can have an exponential, sudden impact on brands that sends PR and marketing departments into a spin.

Companies are realising that even if they choose not to have a proactive social presence on the Web in the form of a blog or similar, they should at the very least be monitoring the citations of their brand in the online space.

Online Reputation Management (ORM) is a service that:

• Trawls the social Web for mentions of keywords related to your brand
• Reports these mentions back to you in an accessible format
• Offers you strategic input on relevant conversations that you should be responding toÂ