Cerebra

TechCrunch recently reported that Facebook was is "completely rewriting their messaging product and is preparing to launch a fully featured webmail product in its place, according to a source with knowledge of the product. Internally it’s known as Project Titan. Or, unofficially and perhaps over-enthusiastically, the Gmail killer." TechCrunch.com

With Facebook recently reaching the 400 million registered users mark, this could be a massive land grab the likes of which we haven't seen. As John Wall, of the Marketing Over Coffee Podcast, suggests that some of Facebook's users are likely still using the dated Hotmail email service, and therefore would see no harm in shifting over to an email service embedded within their favourite social app, giving this service launch even more credence.

Not only will webmail access be granted via Facebook.com but TechCrunch suggests that "there will be full POP/IMAP support, meaning users can access the account other than through Facbook itself. Your email account name will be your vanity url – vanityurl@facebook.com."

Facebook has an opportunity to capitalise on it's user base, the ability to grant users a vanity url and now a full scale webmail service. What's next? A facebook social O.S?