Cerebra

People often ask why we Cerebrans seem to be a special breed of person (maybe they mean special in a good way, maybe it’s a diplomatic way of saying crazy. We’re cool with either). It’s because we love what we do, and we love Cerebra, and this is why…

1. All those things that you’re not supposed to do on your PC at work, we do them for a living!
‘So you download porn for a living?’ No, silly, get your mind out the gutter. We’re talking about the things that make working in an office worthwhile, but get blocked by many a company – Facebook, Twitter, LinkedIn and, for those extra mature people among us, MXit. No-one ever tells us to stop with the social networking, because the social networking is a large part of our job…

2. We’re making it up as we go along!
We’re not trying to say that we don’t know what we’re doing. Rather, we’re just saying that we’re the only dedicated Social Media Agency in South Africa, and as such there is a lot of space for us to be creative in our business thinking, as well as to constantly re-invent and re-define what we do in order to streamline our processes. Unlike working in an established industry, we get to shift our own realities and redefine our thinking, on a weekly basis, and that’s exciting.

3. We’re the anti-spam
Part of Social Media means allowing brands to engage in a different kind of communication than usual, and one that’s very different to straight advertising. We aren’t trying to shove things in your face and we don’t want you to click on any banners or unblock your pop-ups for us. Instead, we build communities, and communicate with you only if you make a decision to join one of these communities. Which means that, if you love a certain brand, and sign up to one of their social media accounts, we can chat. So you’re being interacted with on your own terms. We like this because it (ideally) means that you don’t end up hating us.

4. We’re allowed to be human. In fact, it’s encouraged!
Part of building communities means that, instead of you being just a number in a telephonic queue, your “calls recorded for quality control purposes”, you are an individual, as are we, and we engage in a dialogue. We don’t have a document with stock responses we are supposed to give you when you ask us stuff, and instead we just give you the info you need, person to person. And if we don’t know something (which is only human), we’ll ask. So all of a sudden you have a more personal way of dealing with any problems or queries regarding the brands whose services and products you spend money on.

5. We’re allowed to have fun.
Because we’re a young company, with lots of interesting and creative personalities working here, we don’t subscribe to that old-school idea that you can only be productive if you are completely serious at all times. We have a team made up of a range of crazy people, from musicians and online gurus and geeks and sportsmen and petrol heads to speakers and comics and writers and anything in between. Needless to say, there is never a dull moment in our office. And that’s the way we like it. It keeps us engaged, and this helps keep us productive.

Did we mention that we love what we do?