Blog
BrandsEye improves accuracy of ORM
Submitted by Kate Kearney on Wed, 2012-02-22 13:34
Software provider harnesses the power of the crowd to tackle the industry’s holy grail: accurately gauging sentiment online.
BrandsEye, the world’s only crowdsourced online reputation management service, has introduced a powerful new technique to its online monitoring application. BrandsEye Crowd now combines the benefits of three powerful elements: the all-knowing wisdom of the crowd, managed through the minute attention to detail of computers, and focused by the strategic judgement of trained professionals.
Google's privacy changes
Submitted by Kim Banks on Wed, 2012-02-22 12:15
As many of you may know, Google will be changing their privacy policy as of 1 March 2012. I have a feeling that most people won't really pay much attention to this, let alone read it. As it turns out, it's quite an important document that has a fairly large effect on our online presence. To make it a little bit less boring, and a lot shorter, I decided to create an infographic about what you can expect from these changes.
If you'd like more information on the new privacy policy, click here:
Upcoming changes on Facebook
Submitted by Jacques Du Bruyn on Mon, 2012-02-20 10:58
Change is inevitable, it’s something that Facebook has navigated quite successfully over the eight years following its inception. Most of the changes have been consumer-based, aimed at the average Facebook user.
As of March 2012, Facebook will roll out some interesting changes to its Fan Pages, which will affect how everyday users engage with brands.
The two biggest changes are:
- Ads: Facebook has realised that ads and Fan Page growth does not result in quality engagement.
Ads will now be called ‘Page Post Adverts’, which are posts on the wall of the Fan Page that are converted into ads. This is significant because
Spotting the winner
Submitted by Denielle Mohonathan on Fri, 2012-02-17 11:53
Cerebra is an established communication agency specialising in both PR and Social Media. Cerebra’s assets and resources, like many other businesses, is its people, and Cerebra sure knows how to pick them. We pride ourselves on the talent within this company, and our proud “fathers” – Mike and Craig – constantly promote their “children”.
So how do you hire the right people for your business? Is there a formula? Maybe, but it takes years of experience to identify “the one”. Also knowing exactly what you want (and don’t want) helps immensely. Here’s a bit of inside info and know-how on “spotting the winner”.
Culture fit
Social Media CRM
Submitted by John Beale on Thu, 2012-02-16 11:42
I touted Social Customer Relationship Marketing (CRM) as one of the key trends in social media in South Africa for 2012, and I think it needs some explaining.
What is it?
Social CRM is the process of linking customer profiles (back-end data) with customers’ social profiles (front-end data), providing a 360 degree view of the customer when engaging.
Why is it important?
Social CRM has seen huge growth in the more established social markets overseas due to the rich data that social brings to the table. But there are some key reasons why it’s important for those companies who engage in social media.
Contact details
Phone
+27 11 465 5709
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+27 865 515 009
Physical Address
Shop 208, Second Floor, Design Quarter
Leslie Avenue East
Fourways
Johannesburg
2191
Leslie Avenue East
Fourways
Johannesburg
2191
Postal Address
PostNet Suite 898, Private Bag X9, Benmore
Johannesburg
2010
Johannesburg
2010
